They later briefly signed to T.I.’s Grand Hustle imprint. After success at Suave House, 8Ball & MJG signed with Bad Boy Records in the early ’00s and released two albums that were executive produced by Diddy.The duo’s third album, 1995’s On Top of the World, went Top 10 on the Billboard 200 and went gold.T & The MG’s-all of which are sampled on Comin’ Out Hard. While moving from Memphis to Houston, ’Ball and ‘G brought a suitcase containing records by Simply Red, Issac Hayes, and Booker.The H-Town skyline is pictured on the cover. They signed to Houston label Suave House Records for their 1993 debut album, Comin’ Out Hard.In 1991, they released a three-track project that included the song “Listen to the Lyrics.” They sold vinyl and cassette copies around Memphis.The pair met as seventh graders at Memphis’ Ridgeway Middle School in 1984, sharing a love of hip-hop.Comin' Out Hard pales in comparison, yet it's an interesting album to hear from a historical perspective and is certainly noteworthy for its widespread influence, especially throughout the South.8Ball & MJG are Memphis rap pioneers who achieved enduring success beyond the mainstream radar. Eightball & MJG would indeed improve in the years that followed, ultimately releasing a classic at the end of the decade, In Our Lifetime, Vol. The production is admittedly lo-fi, credited to the rappers themselves, and while the raps are effective, the hooks leave room for improvement. Unfortunately, Comin' Out Hard is more historically significant than it is impressive from a strictly musical point of view.
Even the cover artwork of Comin' Out Hard, courtesy of Pen & Pixel Graphics, was influential, as the company would go on to design all the bling-blinging No Limit and Cash Money albums of the late '90s. A generation of underground Southern rappers would arise by the end of the '90s, many of them following the template of Comin' Out Hard: underground hardcore rap modeled after West Coast gangsta rap yet delivered in a distinctly Southern manner, released via an indie label with major ambitions. It wasn't as widely heard as those others albums, nor was it as professional-sounding however, its independent release by Suave Records, based in Houston, and its basement-level production were influential in their own way. Along with OutKast's Southernplayalisticadillacmuzik (1994) and Goodie Mob's Soul Food (1995), Eightball & MJG's debut, Comin' Out Hard, is one of the most influential rap albums to come out of the South.
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